Marketing of agricultural produce cont'd
Agricultural Science S.S.S 3 Second Term
WEEK 2
Marketing of agricultural produce cont'd
Performance Objectives
Student should be able to:
1. List marketing agents.
2. Explain marketing agents.
Content
2. Co-operative societies:These are associations formed by people with common goals. Co-operative societies go by different names reflecting the purpose for which they were formed. For example, we have agricultural produce co-operative which undertake the marketing of member produce.
Benefits of co-operative societies
1. Elimination of middlemen from agricultural marketing operations. Middlemen exploit farmers in trying to maximize profit.
2. As a body, they enjoy high bargaining power by pulling their output and resources together.
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