Please check through the topics down and be sure it conform with the scheme you are using.
Students should be able to explain:1. Meaning of marketing concept 2. Concepts under which an organization conducts marketing activities 3. The production concept 4. The product concept 5. The selling concepts 6. Marketing concept
Students should be able to explain:1. The societal marketing concept 2. The consumer orientation3. Integrated organizational efforts4. Profit orientation
Students should be able to explain:1. Meaning of business management 2. Business resources i. Man ii. Money iii. Materials iv. Machines v. Opportunities3. Business Objectives