Structures and Market Union for the Sale of Goods lV

Marketing S.S.S 2 Second Term

WEEK 8

Structures and Market Union for the Sale of Goods lV

Performance Objectives

Students should be able to:

Identify Structure for marketing secondary products.

Content

Structure (channel) for marketing secondary products.

 

Structure for Marketing Secondary Products.

Buyers and sellers are often engaged in similar activities within the marketplace. There is a degree of uncertainty if manufacturers are unsure of customer wants and needs, and consumers are not always sure what they will find. In this respect, marketing channels facilitate the searching process in locations

Wholesale and retail institutions are organized by different product groups; for example, fashion, hardware, grocery.

Many products are widely available from wide-ranging locations

The following are the structure/ channel…