Planning for a Personal Marketing Outlet Cont.

Marketing S.S.S 3 First Term

WEEK 2

Planning for a Personal Marketing Outlet Cont.

Performance Objectives

Students should be able to:

1. Explain Setting up and operating a marketing outlet

Content

1. Setting up and operating a marketing outlet.

 

Setting up and Operating a Marketing Outlet

It is important to know that setting up and operating a marketing outlets involve that the business owner does the following:

● Offer the right products to the right marketmarkets

●  Pricing the product appropriately

● Fund easy way for customers to pay

● Eliminate all obstacles to making a purchase

● Understand your customers

● Encourage your customers to offer their piece of advice

● Make your business environment inviting and comfortable

● Treat every of your client with  utmost respect

● Communicate with confidence on your business and customers

● Encourage your customers to suggest way of improving the business

● Always remember to thank your customers for patronising your business

● Always be patient and courteous and polite with your customers because they are the reason you open the marketing outlets

● Obey the rule of telephoning, do not shout shout while receiving phone calls

● Plan and prepare your promotional materials from the customer's point of view

● Respond to customers enquiries quickly and promptly

● Update your website regularly

● Contact customers/ask after regular customer who just stop patronising your marketing outlets.

● Be consistent in all that you do

● Inbibe the culture of Integrity

● Have a clear and concise policy though flexible

● Keep customer database and update as occasion arises

● Let your customer satisfaction be your watchword.