Marketing SSS3 Second Term
Test
Marketing SSS3 Second Term Assessment
Marketing SSS3 Second Term Assessment
15 questions · 15 points possible
- 01
________ state that "a corporate state of mind that insists on the integration and corporation of all the marketing functions which in turn, are wielded with all other corporate functions for the basic objective of producing maximum long-range corporate profit "
- Keit(1960)
- Hasket(1976)
- Baker(1974)
- Kotler and Armstrong (1987)
- 02
_________ state that "the customers want satisfaction is the economic and social justification of a company's existence under marketing, the customer becomes the fulcrum, the pivot about which the business moves in operating for the balance test/interest of all concerned "?
- Keit(1960)
- Hasket(1976)
- Baker(1974)
- Kotler and Armstrong (1987)
Checking access…