Introduction to Marketing continued

Marketing S.S.S 1 First Term

WEEK 4

Introduction to Marketing continued

Performance Objectives

Students should be able to explain:

     1. History of marketing in Nigeria.

      i. colonial age 100AD to 1860

     ii. Colonial-era 1860-1960.

    iii. post-independence Age 1960 to date

Content

1. History of marketing in Nigeria.     

 i. colonial age 100AD to 1860    

 ii. colonial era 1860-1960.  

 iii. post-independence Age 1960 to date

 

History of Marketing in Nigeria

The whole history of marketing in the country can be divided into three main eras: the pre-colonial era, the colonial era and the post-independence era.

Before we jump into the history of marketing, let’s quickly define what marketing actually is. According to its short definition,…