Students should be able to explain: 1. Meaning of marketing

Students should be able to explain: 1. Meaning of : i. needs, ii. wants, iii. demands, iv. products, v. exchange transactions 2. Markets and Marketing management.

Students should be able to: 1. List functions of marketing system 2. Explain maximize consumption 3. Explain maximize consumer satisfaction 4. Explain maximize choice 5. Explain maximize life quality 6. Explain maximize profit

Students should be able to explain:1. History of marketing in Nigeria. i. colonial age 100AD to 1860 ii. Colonial-era 1860-1960. iii. post-independence Age 1960 to date

Students should be able to explain:1.Concepts under which organization conduct marketing activities. 2. The production concept 3. The product concept 4. The selling concept

Students should be able to explain:1. Concepts under which organization conduct marketing activities.2. The societal marketing concept 3. The consumer orientation 4. Integrated organizational efforts 5. Profit orientation

Marketing SSS1 First...

Students should be able to explain: 1. Meaning 2. Basic of segmentation 3. Geographical4. Social-economic 5. Psychographic 6. Behavior 7. Characteristics

Students should be able to explain:1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and services

Students should be able to: 1. Explain the marketing mix(4ps) 2. Identify the 4ps of marketing i. Product ii. Priceiii. Place iv. Promotion

Students should be able to explain: 1. Market environment

Students should be able to explain: 1. Factors affecting the market environment

Students should be able to explain: 1. Mobilization of workforce

Marketing SSS1 First...