Marketing Planning Process and Research Cont.

Marketing S.S.S 1 Second Term

WEEK 7

Marketing Planning Process and Research Cont.

Performance Objectives

Students should be able to explain:

1. Importance of marketing plan

2. Marketing research

Content

1. Importance of marketing plan

2. Marketing research

 

Importance of Marketing Plan

1. It promotes the orderly flow of activities.

2. It enhances the discharge of duties and performance of responsibilities.

3. It helps in evaluation of performance objectives and goal setting.

4. It helps in making reasonable assumptions and forecasts about the business future.

5. It helps to strengthen the rationality required to bring optimum compromise.

6. It o promotes and enhances coordinated activities.

7. It leads to a high level of actionable market information.

8. Helps organisation…