Students should be able to explain:1. Operations of organizations and individual using an organizational chart2. Actions before marketing; 3. Mobilization of force 4. Utilization of feedback 5. Production of quality goods and services 6. Managing distribution networks 7. Advertisement and promotion

Students should be able to:1. Explain Meaning of market 2. List and explain Types of market i. Organizational market ii. Consumer market

Students should be able to explain: 1. Types of organizational marketi. Industrial ii. Reseller iii. Government market

Students should be able to explain:1. Consumer behaviour 2. Factors influencing consumer behaviour 3. Cultural factors4. Social factors 5. Personal factors 6. Psychological factors

Students should be able to: 1. consumer decision process 2. Problem recognition 3. Information search 4. Evaluation of alternatives 5. Purchase decision 6. Post-purchase behaviour

Marketing SSS1 Secon...

Students should be able to explain:1. Meaning of the marketing planning process 2. Key elements in marketing planning

Students should be able to explain: 1. Importance of marketing plan 2. Marketing research

Students should be able to explain:1. Reasons for marketing research 2. Getting information for planning

Students should be able to explain:1. Definition 2. Pricing strategiesi. Haggling, cost -plus etc 3. Price determinants 4. Ability to pay 5. Competition 6. Profit maximization

Students should be able to: 1. Advertising 2. Roles of advertising

Marketing SSS1 secon...