Pricing
Marketing S.S.S 1 Second Term
WEEK 9
Pricing
Performance Objectives
Students should be able to explain:
1. Definition
2. Pricing strategies
i. Haggling, cost -plus etc
3. Price determinants
4. Ability to pay
5. Competition
6. Profit maximization
Content
1. Definition
2. Pricing strategies
i. Haggling, cost -plus etc
3. Price determinants
4. Ability to pay
5. Competition
6. Profit maximization
Definition of Pricing
Price could be described as the exchange value of a good or service. Price is more than the addition of cost and profit, it is influenced by a number of factors among which are competition among sellers, competition among buyers,.... View More
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- What Market do?
- Types of Market
- Types of Market Continued
- Consumer behaviour and Organizational behaviour
- Consumer behaviour and Organizational behaviour (Contd.)
- Marketing SSS1 Second Term Mid-Term Assessment
- Test
- Marketing Planning Process and Research
- Marketing Planning Process and Research Cont.
- Marketing Planning Process and Research Cont.
- Pricing
- Advertising
- Marketing SSS1 second Term Final Assessment
- Test
- Chapters 12
- Category SSS1
- Author ClassNotes Edu
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