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SubjectPaid lesson

Pricing

ClassNotes Team 5 MIN READUPDATED 5 JUL 2026

Marketing S.S.S 1 Second Term

WEEK 9

Pricing

Performance Objectives

Students should be able to explain:

1. Definition

2. Pricing strategies

i.  Haggling, cost -plus etc

3. Price determinants

4. Ability to pay

5. Competition

6. Profit maximization

Content

1. Definition

2. Pricing strategies

i.  Haggling, cost -plus etc

3. Price determinants

4. Ability to pay

5. Competition

6. Profit maximization

 

Definition of Pricing

Price could be described as the exchange value of a good or service. Price is more than the addition of cost and profit, it is influenced by a number of factors among which are competition among sellers, competition among buyers, size of the order, economic situation, buyers stipulation regarding delivery period, market forces, inflation. The…