Advertising Cont.
Marketing S.S.S 1 Third Term
WEEK 3
Advertising Cont.
Performance Objectives
Students should be able to explain:
Advantages and disadvantages of each medium (Print media)
Advantages and Disadvantages of Print Media
|
Medium |
Advantages |
Disadvantages |
|
Newspapers & Periodicals |
- It offers excellent local market penetration - It enhances rapid audience communication - Ability to reach a large number of people in a single day - Excellent geographical flexibility - Timeliness - Ability to convey a detailed copy - Could be retrieved for future use |
- Limited target selectivity - Significant different between national and local rates - Not intrusive - Not for illiterate - Very expensive - Poor quality in packaging and production when handled non-professional
|
|
Magazines… |