Students should be able to know:
Forms of promotion Premium offers Words of mouth Trade-in-allowance Sampling Merchandising incentives Training schemes
Students should be able to explain:
1. Conditions in merchandizing
2. Warehousing cost
3. Cost resulting from a reduction in inventory value
4. Transportation cost etc
Students should be able to explain:
1. Factors influencing consumer behaviour
2. Cultural factors
3. Social factors
4. Personal factors
5. Psychological factors