Students should be able to know:1. Advertising media. i. Print ii. Electronics

Students should be able to explain: i. Advantages and disadvantages of each medium (Electronic media)

Students should be able to explain: Advantages and disadvantages of each medium (Print media)

Students should be able to explain: 1. Meaning of promotion 2. Forms of promotion 3. Pricing - off 4. Coupon 5. Salesman competition 6. Loyalty scheme

Students should be able to know: Forms of promotion Premium offers Words of mouth Trade-in-allowance Sampling Merchandising incentives Training schemes

Marketing SSS1 Third...

Students should be able to know:1. Functions of promotion

Students should be able to explain: 1. Meaning Merchandising 2. Features of merchandising 3. Packaging4. Branding 5. Labeling

Students should be able to explain: 1. Conditions in merchandizing 2. Warehousing cost 3. Cost resulting from a reduction in inventory value 4. Transportation cost etc

Students should be able to know: 1. Functions of merchandising 2. Scrambled merchandising

Students should be able to explain: 1. Meaning of Distribution 2. Types of distribution 3. Channels of distribution

Students should be able to explain: 1. Factors influencing consumer behaviour 2. Cultural factors 3. Social factors 4. Personal factors 5. Psychological factors

Marketing SSS1 Third...