MEANING OF MARKET AND MARKETING IN AGRICULTURE, IMPORTANCE OF AGRICULTURAL MARKETING

Agricultural Science JSS1 Third Term

WEEK – Supplementary Lesson

MEANING OF MARKET AND MARKETING IN AGRICULTURE, IMPORTANCE OF AGRICULTURAL MARKETING

PERFORMANCE OBJECTIVE

By the end of the lesson, the students should be able to:

1. Define marketing in Agriculture
2. Differentiate between market and marketing
3. Mention at least three importance of Agricultural marketing

CONTENT

MEANINGOF MARKET AND MARKETING

A market is a place where sellers and buyers gather to transact their business while marketing in Agric. produce is the activities involved in the following goods and services from the point of initial production until they finally get to the consumers.

It involves the sale and transfer of agric. inputs to the farmers and purchase of farm harvest by consumers. Marketing…