Introduction to Marketing

Marketing S.S.S 1 First Term


Introduction to Marketing

Performance Objectives

Students should be able to explain:

1. Meaning of marketing


1. Meaning of Marketing

Meaning of Marketing

Marketing is life, this connotes that everything man does on earth revolves around marketing. When a man's need is met with the exchange of what the partner possesses, then marketing has taken place. Marketing starts from and with the identification of felt need and satisfaction if such at a profit.

Scholar around the world has defined marketing as follows:

According to the American Marketing Association(AMA); "Marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end-users".

According to Boone and Kurtz "Marketing involves analysing customer needs, securing information needed to design and produce goods or services that.... View More

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