Advertising
Marketing S.S.S 1 Second Term
WEEK 10
Advertising
Performance Objectives
Students should be able to:
1. Advertising
2. Roles of advertising
Content
1. Advertising
2. Roles of advertising
Advertising
Definition of advertising would be considered as given by different authorities and school of thought.
Albert Lasker, who is regarded as the ' father of advertising' sees advertising as a "salesmanship in print"
Chris Doghouse(1985): "Advertising is a marketing tool whose aim is to build preference for advertised brands and services"
To the advertising Practitioners, Council of Nigeria (APCON) which is the advertising regulatory body "Advertising is a form of communication through mass media about products, services or ideas paid for by an identified sponsors"
According to APCON, the meaning of advertising could be analysed through the following perspectives:
i. Advertising is a form of communication through.... View More
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- What Market do?
- Types of Market
- Types of Market Continued
- Consumer behaviour and Organizational behaviour
- Consumer behaviour and Organizational behaviour (Contd.)
- Marketing SSS1 Second Term Mid-Term Assessment
- Test
- Marketing Planning Process and Research
- Marketing Planning Process and Research Cont.
- Marketing Planning Process and Research Cont.
- Pricing
- Advertising
- Marketing SSS1 second Term Final Assessment
- Test
- Chapters 12
- Category SSS1
- Author ClassNotes Edu
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