Marketing S.S.S 1 Second Term

WEEK 3

Types of Market Continued

Performance Objectives

Students should be able to explain:

1. Types of organizational market

i. Industrial

ii. Reseller

iii. Government market

Content

1. Types of organizational market

i. Industrial

ii. Reseller

iii. Government market

Types of Organisational Market

 Types of Organisational market would be considered under the following division:

i. Industrial market: This connotes a group of particular buyers with purchasing power or products that are produced for other business rather than household consumers/consumption. They can also be described as a set of organisations that buy products for the purposes of using them in the production process to make profits or achieve other goals or motives. e.g publisher buy papers to produce books.