Types of Market
Marketing S.S.S 1 Second Term
WEEK 2
Types of Market
Performance Objectives
Students should be able to:
1. Explain the Meaning of market
2. List and explain Types of market
i. Organizational market
ii. Consumer market
Content
1. Meaning of market
2. Types of market
3. Organizational market
4. Consumer market
Meaning of Market
The word market connotes all the potential or prospective customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy the need and wants. In other words, marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create an exchange that satisfies individual and organisational goals.
Marketing activities include buying, pricing, selling,.... View More
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- What Market do?
- Types of Market
- Types of Market Continued
- Consumer behaviour and Organizational behaviour
- Consumer behaviour and Organizational behaviour (Contd.)
- Marketing SSS1 Second Term Mid-Term Assessment
- Test
- Marketing Planning Process and Research
- Marketing Planning Process and Research Cont.
- Marketing Planning Process and Research Cont.
- Pricing
- Advertising
- Marketing SSS1 second Term Final Assessment
- Test
- Chapters 12
- Category SSS1
- Author ClassNotes Edu
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