Marketing S.S.S 2 First Term

WEEK 10

Transportation V

Performance Objectives

Students should be able to:

1. Identify the document used in transportation in marketing

2. State the factors that influence the choice and documents used in transportation.

Content

I. Choice of transportation

ii. Document used in transportation in marketing.      

Choice of Transportation

Marketing firms decision on the choice of transportation to make use of in transporting their products to the end-users is influenced by the following factors:

i. The nature of the product: Perishability, durability, storage, the fragility of the product.

ii. The product variables: Weight, kilogrammes, packaging, heaviness decide the choice of transportation. E.g, industrial plants and machinery/equipment are usually transported by either rail or water.

iii. Cost advantage:.... View More