Types and Functions of Distribution V
Marketing S.S.S 2 First Term
WEEK 5
Types and Functions of Distribution V
Performance Objectives
Students should be able to:
Explain the factors that influence the choice of distribution channel
Content
Choice of Distribution Channels
Choice of distribution channels
The choice of channels depends on various factors. Usually, manufacturers consider which distribution channel would be objective and efficient.
The selected channels must have the lowest cost with a maximum overall profit. It should also be remembered that there is no single channel of distribution that will always result in optimum profit. The integrated marketing concept has prompted many manufacturers to employ several kinds of channels.
Choice of distribution channels can be influenced by the following criteria or considerations:
1. Market Variables: This relates to where the majority or bulk of the.... View More
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- Types and Functions of Distribution l
- Types and Functions of Distribution ll
- Types and Functions of Distribution lll
- Types and Functions of Distribution IV
- Types and Functions of Distribution V
- Marketing SSS2 First Term Mid-Term Assessment
- Test
- Transportation l
- Transportation ll
- Transportation lll
- Transportation lV
- Transportation V
- Marketing SSS2 First Term Final Assessment
- Test
- Chapters 12
- Category SSS2
- Author ClassNotes Edu
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