Marketing S.S.S 2 First Term

WEEK 1

Types and Functions of Distribution l

Performance objectives

Students should be able to:

1. State the meaning of distribution.

2. List the types of distribution.

Content

I. Distribution

ii. Types of distribution.

Distribution

A distribution channel can be described "as an organized system of marketing institutions and their interrelationships that promote the physical flow of goods and services along with a title that confers ownership from producer to consumer or business user. It also connotes the network of organizations that creates time, place and possession utilities for consumers and business users.

Examples: movement of textbooks from publishers to bookshops, movement of agricultural products from farm to the commodity market.

Types of Distribution

 The distribution could.... View More