Elements of Marketing
Marketing S.S.S 3 First Term
WEEK 11
Elements of Marketing
Performance Objectives
Students should be able to explain:
1. Meaning of Marketing
2. Differences between marketing and selling.
Content
1. Meaning of Marketing
2. Differences between marketing and selling.
Meaning of Marketing
Marketing is life, this connotes that everything man does on earth revolves around marketing. When a man's need is met with the exchange of what the partner possesses, then marketing has taken place. Marketing starts from and with the identification of felt need and satisfaction if such at a profit.
Scholar around the world has defined marketing as follows:
According to the American Marketing Association(AMA); "Marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end-users".
According to Boone.... View More
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- Planning for a Personal Marketing Outlet
- Planning for a Personal Marketing Outlet Cont.
- Purchase, Supply, and Merchandizing of goods and services
- Purchase, Supply, and Merchandizing of goods and services Cont.
- Purchase, Supply, and Merchandizing of goods and services Cont.
- Marketing Mix (4ps)
- Marketing SSS3 First Term Mid-Term Assessment
- Test
- Marketing Mix (4ps) Cont.
- Distribution
- Distribution (Cont.).
- Merchandising
- Elements of Marketing
- Marketing SSS3 First Term Final Assessment
- Test
- Chapters 13
- Category SSS3
- Author ClassNotes Edu
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