Marketing S.S.S 3 First Term

WEEK 7

Marketing Mix (4ps) Cont.

Performance Objectives

Students should be able to:

1. Explain promotion and place

Content

1. Explanation of promotion and place

Place

This is otherwise referred to as a distribution, time/possession utilities and there are conditions that enable consumers and business users to have products available for use when and where they want them. It also connotes the network or distribution strategy which an organisation provides to make its product accessible to the prospective customers. Place or a distribution decision involves modes of transportation, warehousing, inventory control, order processing and selection of marketing channels.

Factors influencing decisions on marketing channels

i. Number of customers

ii. Geographical location

iii. Purchasing pattern of buyers

iv. Nature if the products