Marketing S.S.S 1 Third Term

WEEK 2

Advertising Cont.

Performance Objectives

Students should be able to explain:

i. Advantages and disadvantages of each medium

(Electronic media)

Advantages and Disadvantages of Electronic Media

Medium                    Advantages                                  Disadvantages

Television

- Dramatic presentation & demonstrative ability. - High reach potential - Attain rapid awareness - Relatively efficient - Non-literate compliance - Audio and visual advantage - Provides a form of entertainment.

View More Subscribe now to gain full access to this lesson note Take Me There Click here to gain access to the full notes. Subject Scheme & Timeline: Advertising Advertising Cont. Advertising Cont. Promotion Promotion Cont. Marketing SSS1 Third Term Mid-Term Assessment - Test Promotion (Contd) Merchandizing Merchandizing Cont. Merchandizing Cont. Types and functions of Distribution Consumer behaviour and Organisational behaviour Marketing SSS1 Third Term Final Assessment - Test Chapters 13 Category SSS1 Author ClassNotes Edu Bulk Purchase For Schools & Teachers Discounted Price For Schools and Teacher who want to subscribe to all of the subjects, a class or term at a discounted price. Order Now Custom Bundle Create Your Bundle Discounted Price Need many subjects? Waste no time. Select many subjects together in one subscription at a discounted price. Create Bundle