Advertising Cont.

Marketing S.S.S 1 Third Term


Advertising Cont.

Performance Objectives

Students should be able to explain:

i. Advantages and disadvantages of each medium

(Electronic media)


Advantages and Disadvantages of Electronic Media


Medium                    Advantages                                  Disadvantages


- Dramatic presentation & demonstrative ability.

- High reach potential

- Attain rapid awareness

- Relatively efficient

- Non-literate compliance

- Audio and visual advantage

- Provides a form of entertainment.

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