Advertising Cont.

Marketing S.S.S 1 Third Term

WEEK 3

Advertising Cont.

Performance Objectives

Students should be able to explain:

Advantages and disadvantages of each medium (Print media)

 

Advantages and Disadvantages of Print Media      

 

Medium

Advantages

Disadvantages

Newspapers & Periodicals

- It offers excellent local market penetration

- It enhances rapid audience communication

- Ability to reach a large number of people in a single day

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