Students should be able to know: Forms of promotion Premium offers Words of mouth Trade-in-allowance Sampling Merchandising incentives Training schemes
Students should be able to explain: 1. Conditions in merchandizing 2. Warehousing cost 3. Cost resulting from a reduction in inventory value 4. Transportation cost etc
Students should be able to explain: 1. Factors influencing consumer behaviour 2. Cultural factors 3. Social factors 4. Personal factors 5. Psychological factors