Promotion Cont.
Marketing S.S.S 1 Third Term
WEEK 5
Promotion Cont.
Performance Objectives
Students should be able to know:
Forms of promotion
Premium offers
Words of mouth
Trade-in-allowance
Sampling
Merchandising incentives
Training schemes
Content
Forms of Promotion
i. Premium offers
ii. Word of mouth
iii. Trade-in- allowance
iv. Sampling
v. Merchandising
vi. Training schemes
Forms of Promotion
1. Premium Offer
Traditionally premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price.... View More
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- Advertising
- Advertising Cont.
- Advertising Cont.
- Promotion
- Promotion Cont.
- Marketing SSS1 Third Term Mid-Term Assessment
- Test
- Promotion (Contd)
- Merchandizing
- Merchandizing Cont.
- Merchandizing Cont.
- Types and functions of Distribution
- Consumer behaviour and Organisational behaviour
- Marketing SSS1 Third Term Final Assessment
- Test
- Chapters 13
- Category SSS1
- Author ClassNotes Edu
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