Marketing S.S.S 1 Third Term

WEEK 10

Types and functions of Distribution

Performance Objectives

Students should be able to explain:

1. Meaning of Distribution

2. Types of distribution

3. Channels of distribution

Distribution

A distribution channel can be described "as an organized system of marketing institutions and their interrelationships that promote the physical flow of goods and services along with a title that confers ownership from producer to consumer or business user. It also connotes the network of organizations that creates time, place and possession utilities for consumers and business users.

Examples: movement of textbooks from publishers to bookshops, movement of agricultural products from farm to the commodity market.

Types of Distribution

 The distribution could be grouped into the following;

1. Dual Channel Distribution: This refers to the movement of products.... View More