Home Trade contd II

Commerce SSS1 Second Term

WEEK  2

Home Trade contd II

Performance Objectives

Student should be able to

     1. Explain branding, after sale service and vending machine.

     2. Give three benefits each.

Content

Modern Trends in Retailing

Modern trend in retailing is the rapid growth in economic and technological development. Below are some of the modern trends in retailing.

Branding

Branding is the act of giving names or marks to a product so as to differentiate it from the product of other firms. It is intended to preventnadulteration and to confer identity to the product

Characteristics of Branding

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