Consumer and society

Business Studies J.S.S 1 Second Term


Consumer and society

Performance Objectives

 The student should be able to:  

1. Explain who a consumer is.

    2. Explain the meaning of market and society.

    3. Mention the need for consumer education.


Meaning of consumer

A consumer can be defined as any person or corporate individual that purchases a product for immediate personal use. A consumer is an end-user of a product.

Meaning of market

This can be defined as any arrangement (personal or impersonal, formal or informal).... View More

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