Advertising

Business Studies J.S.S 3 First Term

WEEK 6

Advertising

Performance Objectives

Students should be able to:

     1. State the meaning of advertising.

     2. Mention the types of advertising.

     3. The list the functions of advertising.

     4. List various forms of advertising media.

     5. Develop an advertising jingle

Content

Meaning of advertising

Advertising is the process of creating awareness among the members of the public about a particular product. It ensures that customers are aware of the existence and availability of a particular product and they are persuaded to buy it.

Types of advertising

1. Informative advertising: This is designed to make members of the public aware of new facts and about what they have not…