Roles of Facilitators l

Marketing S.S.S 2 Third Term


Roles of Facilitators l

Performance Objectives

Students should be able to:

1. Explain the meaning of facilitators.

2. Describe the roles of facilitators in marketing agricultural products.


i. Facilitators

ii. Roles of facilitators in food processing industries.


Meaning of Facilitators

Facilitators are described as a marketing channel or channel of distribution is the network of organisations that creates time, place and possession utilities for consumers and business users.

Public storage firms, insurance companies, finance companies, market research firms and several other types of firms and organisations which frequently enhance, promote and facilitate the production and availability in term of offering help, assistance and aid towards the distribution of finished products in other to be accessible to consumers could be regarded as facilitators.


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