Marketing of agricultural produce

Agricultural Science S.S.S 3 Second Term


Marketing of agricultural produce

Performance Objectives

Student should be able to:

     1. State the meaning and importance of agricultural marketing.

     2. List marketing agents.


Meaning of agricultural marketing

Agricultural marketing involves all activities undertaking in getting farm products from the producers to the final consumers. Agricultural marketing refers to the processes involved in the transfer of agricultural produce from the producers/farmers to consumers. These processes include storage, an assemblage of produce, transportation, processing, grading and financing to get agricultural produce from farmers to consumers.

The routes through which farm products are marketed or passed from the producers to the final consumer are called channels of marketing. Market is any medium.... View More

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