Marketing of agricultural produce cont'd

Agricultural Science S.S.S 3 Second Term

WEEK 2

Marketing of agricultural produce cont'd

Performance Objectives

Student should be able to:

1. List marketing agents.

2. Explain marketing agents.

Content

2. Co-operative societies:These are associations formed by people with common goals. Co-operative societies go by different names reflecting the purpose for which they were formed. For example, we have agricultural produce co-operative which undertake the marketing of member produce.

Benefits of co-operative societies

1. Elimination of middlemen from agricultural marketing operations. Middlemen exploit farmers in trying to maximize profit.

2. As a body, they enjoy high bargaining power by pulling their output and resources together.

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