Marketing S.S.S 2 Second Term

WEEK 6

Structures and Market Union for the Sale of Goods ll

Performance Objectives

Students should be able to:

Identify the structure for the sale of primary goods.

Content

 Structure for the sale of primary goods.

Structure for Marketing Primary Product

There are several types of channel structure, dependent on the type of goods. An example of a structure for consumer goods such as food and clothing could be an Agent etc.

The channel consists of complete organizations.

Manufacturer, Wholesaler, Agent, Retailer, Consumer, Manufacturers’ agents and selling agents are included with the merchants even though they do not take title to the goods. Physical movement follows exactly the movement of ownership.

The efficiency of the process can be increased via an intermediary.

Channel intermediaries.... View More