Channel of distribution – Definition

Economics SSS 1 Third Term


Channel of distribution – Definition

Performance Objectives

Student should be able to:

  1. Describe the channels of distribution from the producer to the final consumer.
  2. State the function of a wholesaler and retailer in the channel of distribution.


Definition of channels of distribution

This refers to the various stages of channels through which finished goods are moved from the manufacturers or producer to the final consumers.

The chain of distribution can be demonstrated by the following diagram

 Manufacturer        Wholesaler         Retailer          Consumer 

Process of distribution

The process of distribution of goods involves all human and physical means which aid the smooth transfer of goods from manufacturer/ producer to the final consumers

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