Channel of distribution – The middlemen
Economics SSS 1 Third Term
WEEK 8
Channel of distribution – The middlemen
Performance Objectives
Student should be able to:
- State and explain the role of cooperative society and government agencies in product distribution.
- Identify the problems of distribution and ways of improvement.
Content
The middlemen
The middlemen are known as the wholesalers and the retailers who specialize in performing activities relating to the purchase and sale of goods in the process of their flow from manufacturer to final consumers or buyers.
Advantages/survival of the middlemen
The middlemen will continue to survive in the channels of distribution because of their importance and functions to both the producer and retailers; these functions cannot be overemphasized. Having gone through the functions of the wholesaler and the retailer, it becomes clear that they would continue to flourish.
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