Classification of Product
Marketing S.S.S 1 First Term
WEEK 8
Classification of Product
Performance Objectives
Students should be able to explain:
1. Meaning of product
2. Classification of product
3. Industrial goods
4. Consumer goods
5. Differences between goods and services
Content
1. Meaning of product
2. Classification of product
3. Industrial goods
4. Consumer goods
5. Differences between goods and services
Meaning of Product
A product could be defined or described as anything that can be offered to a market for attention, acquisition, use or consumption. It includes physical objects, services, personalities, places, organisations and ideas. Generally, a product refers to anything that can be offered to a market to satisfy a need or want.
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- Introduction to Marketing
- Introduction to Marketing continued
- Introduction to Marketing continues
- Introduction to Marketing continued
- Marketing Concepts
- Marketing Concept continued.
- Marketing SSS1 First Term Mid-Term Assessment
- Test
- Market Segmentation
- Classification of Product
- Marketing Mix (4ps)
- Marketing Mix (Cont.)
- Marketing Mix (Cont.) 2
- What Market do1
- Marketing SSS1 First Term Final Assessment
- Test
- Chapters 14
- Category SSS1
- Author ClassNotes Edu
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