Marketing S.S.S.1 First Term

WEEK 6

Marketing Concept continued.

Performance Objectives

Students should be able to explain:

1. Concepts under which organization conduct marketing activities.

2. The societal marketing concept

3. The consumer orientation

4. Integrated organizational efforts

5. Profit orientation

Content

1. Concepts under which organization conduct marketing activities.

2. The societal marketing concept

3. The consumer orientation

4. Integrated organizational efforts

5. Profit orientation

The Marketing Concept

This marketing concept is premised on the identification of the needs and wants of the prospective client or customers, therefore, the business firm or organisation must adapt the 4ps if the marketing mix(product, price, place and promotion) to ensure efficiency and effectiveness of the meeting and satisfying the needs and.... View More