Marketing S.S.S 1 First Term

WEEK 4

Introduction to Marketing continued

Performance Objectives

Students should be able to explain:

     1. History of marketing in Nigeria.

      i. colonial age 100AD to 1860

     ii. Colonial-era 1860-1960.

    iii. post-independence Age 1960 to date

Content

1. History of marketing in Nigeria.     

 i. colonial age 100AD to 1860    

 ii. colonial era 1860-1960.  

 iii. post-independence Age 1960 to date

History of Marketing in Nigeria

The whole history of marketing in the country can be divided into three main eras: the pre-colonial era, the colonial era and the post-independence era.

Before we jump into the history of marketing, let’s quickly define what marketing actually is. According to its short definition, it is the management and study of exchange relationships. It is used in order to create, keep and satisfy.... View More