Students should be able to explain: 1. Meaning of : i. needs, ii. wants, iii. demands, iv. products, v. exchange transactions 2. Markets and Marketing management.
Students should be able to: 1. List functions of marketing system 2. Explain maximize consumption 3. Explain maximize consumer satisfaction 4. Explain maximize choice 5. Explain maximize life quality 6. Explain maximize profit
Students should be able to explain:1. History of marketing in Nigeria. i. colonial age 100AD to 1860 ii. Colonial-era 1860-1960. iii. post-independence Age 1960 to date
Students should be able to explain:1.Concepts under which organization conduct marketing activities. 2. The production concept 3. The product concept 4. The selling concept
Students should be able to explain:1. Concepts under which organization conduct marketing activities.2. The societal marketing concept 3. The consumer orientation 4. Integrated organizational efforts 5. Profit orientation
Students should be able to explain: 1. Meaning 2. Basic of segmentation 3. Geographical4. Social-economic 5. Psychographic 6. Behavior 7. Characteristics
Students should be able to explain:1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and services