Marketing S.S.S 1 First Term

WEEK 2

Introduction to Marketing continued

Performance Objectives

Students should be able to explain:

          1. Meaning of :

           i. needs,

           ii. wants,

           iii. demands,

           iv. products,

           v. exchange transactions

           2. Markets and Marketing management.

Content

1. Marketing terms

i. needs,

ii. wants,

iii. demands,

iv. products,

v. exchange

vi. transactions

2. Markets and Marketing management.

Definition of Marketing Terms

Marketing terms are referred to as technical words, jargons or professional expressions or statements or symbols generally recognised by marketing.... View More