Market Segmentation
Marketing S.S.S 1 First Term
WEEK 7
Market Segmentation
Performance Objectives
Students should be able to explain:
1. Meaning
2. Basic of segmentation
3. Geographical
4. Social-economic
5. Psychographic
6. Behavior
7. Characteristics
Content
1. Meaning
2. Basic of segmentation
3. Geographical
4. Social-economic
5. Psychographic
6. Behavior
7. Characteristics
Meaning of Market Segmentation
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests,.... View More
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- Introduction to Marketing
- Introduction to Marketing continued
- Introduction to Marketing continues
- Introduction to Marketing continued
- Marketing Concepts
- Marketing Concept continued.
- Marketing SSS1 First Term Mid-Term Assessment
- Test
- Market Segmentation
- Classification of Product
- Marketing Mix (4ps)
- Marketing Mix (Cont.)
- Marketing Mix (Cont.) 2
- What Market do1
- Marketing SSS1 First Term Final Assessment
- Test
- Chapters 14
- Category SSS1
- Author ClassNotes Edu
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