Advertising

Commerce SSS2 Second Term

WEEK  7

Advertising

Performance Objectives

The student should be able to:

    1. State the meaning of advertising.

    2. Discuss the role of advertising.

    3. Enumerate the different types of advertising.

 Content

Meaning of Advertising

Advertising means calling the attention of members of the public (audience) to a product, service or an idea in order to induce them to buy. Advertising can also be defined as any paid form of non-personal communication of ideas, goods or services conveyed through media channels. It is non-personal because it is targeted to a group of individuals and not at a named individual.

Roles of Advertising

The roles of advertising are stated below.

1. Advertising makes potential…