Advertising
Commerce SSS2 Second Term
WEEK 7
Advertising
Performance Objectives
The student should be able to:
1. State the meaning of advertising.
2. Discuss the role of advertising.
3. Enumerate the different types of advertising.
Content
Meaning of Advertising
Advertising means calling the attention of members of the public (audience) to a product, service or an idea in order to induce them to buy. Advertising can also be defined as any paid form of non-personal communication of ideas, goods or services conveyed through media channels. It is non-personal because it is targeted to a group of individuals and not at a named individual.
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- Chapters 12
- Category SSS2
- Author ClassNotes Edu
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