Advertising II

Commerce SSS2 Second Term

WEEK  8

Advertising II

Performance Objectives

The student should be able to:

    1. Differentiate between direct and indirect advertising.

    2. List and describe each of the advertising media.

Content

Methods of Advertising

1. Direct advertising: This is a method of advertising that is directed to a particular target audience or a particular market. This method of advertising is directed to a group or class of people who make use of a particular product. This process of advertising calls for using various sales and marketing tools to present consumers with the opportunity to do business directly with the company. This includes the mass distribution of promotional messages, for example, through direct mailshots, telephone sales and…