Advertising cont'd iii

Commerce SSS2 Second Term


Advertising contd iv

Performance Objectives

The student should be able to:

    1. Appraise the practice of advertising in business.

    2. Describe the various ways of protecting the consumer against advertising.


Advantages of Advertising

1. Creation of job opportunities: Advertising has helped to create jobs to people working with the advertising agencies and others.

2. It provides information about features of the product: It helps the producer to explain the use, features and gains of the product to the consumers.

3. Reduction of cost: The cost per unit of goods will be reduced thereby consumers will pay less.

4. Increase in profit: Advertising increases the profitability of an organization.

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