Advertising cont'd iii
Commerce SSS2 Second Term
Advertising contd iv
The student should be able to:
1. Appraise the practice of advertising in business.
2. Describe the various ways of protecting the consumer against advertising.
Advantages of Advertising
1. Creation of job opportunities: Advertising has helped to create jobs to people working with the advertising agencies and others.
2. It provides information about features of the product: It helps the producer to explain the use, features and gains of the product to the consumers.
3. Reduction of cost: The cost per unit of goods will be reduced thereby consumers will pay less.
4. Increase in profit: Advertising increases the profitability of an organization.
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