Marketing S.S.S 2 First Term

WEEK 6

Transportation l

Performance Objectives

Students should be able to:

1. Explain the meaning of transportation in marketing

2. List the importance of transportation in marketing

Content

i. Meaning of transportation

ii. Importance of transportation in marketing.

Meaning of Transportation

Transportation can be described as the physical movements of products from places of manufacturing to other channels of distribution to get to the hands of the ultimate users.

This connotes the physical carriage of finished products from the place of manufacturing to the place where it would be accessible and available to the target audience either wholesaler, sales agent, retailers and ultimately to the final consumer. Production of goods and services might not have completed until the goods and services get to ultimate consumers and.... View More