Types and Functions of Distribution lll

Marketing S.S.S 2 First Term

WEEK 3

Types and Functions of Distribution lll

Performance objectives

Students should be able to:

1.  Identify the channel of distribution

2. State the functions of the retailer as a channel of distribution.

Content

i. Channel  of distribution

- retailer

ii. Functions of a retailer.

 

Retailer

A retailer, or merchant, is an entity that sells goods such as clothing, groceries, or cars directly to consumers through various distribution channels with the goal of earning a profit. ... In general, retailers don't manufacture the goods they sell.

Functions of Retailer

The functions of the retailer can be explained as follows:

i. Connecting Link:

A retailer is a connecting link between the wholesaler and consumer. He…