Marketing S.S.S 2 First term

WEEK 2

Types and Functions of Distribution ll

Performance Objectives

Students should be able to:

1. Identify the channel of distribution.

2. State the functions of each channel of distribution.

Content

i. Channel of distribution

- Wholesaler

ii. Functions of wholesaler

Channels of Distribution

Channels of distribution connote the medium through which products pass from manufacturers to consumers.

Wholesaler

A wholesaler is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers. In its simplest form, a distributor performs a similar role but often provides more complex services. Distributors and wholesalers often work together as channel partners.

Functions of.... View More