Types and Functions of Distribution IV

Marketing S.S.S 2 First Term

WEEK 4

Types and Functions of Distribution IV

Performance Objectives

Students should be able to:

1. Explain the term consumer in the channel of distribution.

2. State the functions of a consumer

Content

i.  Consumer

ii. Functions of the consumer.

Consumer

A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities.

Functions of Consumer

1. A consumer is the one that buys good for consumption and not for resale or commercial purpose.

2. The consumer is an individual who pays some amount of money for the thing required…