Merchandising
Marketing S.S.S 3 First Term
WEEK 10
Merchandising
Performance Objectives
Students should be able to:
1. Explain the meaning of merchandising
2. List features of merchandising
Content
1. Meaning of merchandising
2. Features of merchandising
Merchandising
Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons.
Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, wholesalers or retailers but not to the final consumer. They provide space for permanent showrooms and exhibit goods and products.
Features of Merchandising
A merchandise marketing activity is characterized as the following:
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- Planning for a Personal Marketing Outlet
- Planning for a Personal Marketing Outlet Cont.
- Purchase, Supply, and Merchandizing of goods and services
- Purchase, Supply, and Merchandizing of goods and services Cont.
- Purchase, Supply, and Merchandizing of goods and services Cont.
- Marketing Mix (4ps)
- Marketing SSS3 First Term Mid-Term Assessment
- Test
- Marketing Mix (4ps) Cont.
- Distribution
- Distribution (Cont.).
- Merchandising
- Elements of Marketing
- Marketing SSS3 First Term Final Assessment
- Test
- Chapters 13
- Category SSS3
- Author ClassNotes Edu
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